JAREL ZHANG’s Debut Official Showcase at Paris Fashion Week

Date: March 5, 2019
Location: L’imprimerie Showroom, 13 Rue de la Grange Batelière, 75009 Paris, France

Project Overview:
On March 5, 2019, by invitation of Paris Fashion Week officials, the Chinese design brand JAREL ZHANG hosted its debut official showcase in Paris. GROUPAL provided full support to JAREL ZHANG throughout the process, from casting to the runway, and from venue selection to planning, creating a futuristic industrial-themed showcase that perfectly complemented the brand’s works of the season. This fashion show garnered significant attention, with renowned media outlets such as Fashion WEEK TV, First View, Zimbio, Nowfashion, Bazaar, le Journal des femmes, and VOGUE magazine in attendance to witness this fashion extravaganza.

Jarel Fashion Studio, established by emerging designer Jarel ZHANG since returning to China from studying in the UK in 2015, focuses on exploring functional fabrics and creative pattern designs, aiming to discover the possibilities of future fashion. It has gradually become a favorite at major fashion weeks worldwide and has been invited to appear on various official fashion platforms such as New York Fashion Week, London Fashion Week, and Paris Fashion Week.

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