Client: Douyin
Date: February 2, 2024
Location: Pavillon Vendome, Paris, France

Project Overview:
During the Chinese New Year celebrations and coinciding with the 60th anniversary of Sino-French diplomatic relations, GROUPAL was honored to collaborate with Douyin in hosting the “Seeing the World on Douyin” series of events at the Pavillon Vendome in Paris. This event brought together renowned Chinese brands such as Maogeping, UODO, and hfp, joining hands with Douyin to showcase the unique charm of Chinese products on the international stage in the fashion capital Paris. The event also featured numerous celebrities and Douyin influencers with millions of followers. Renowned singer Shunzi and AC Leixi, the world champion of waacking in the Street Dance World Cup, delivered outstanding performances for the audience. GROUPAL comprehensively handled the whole aspects of this event. Our team delivered a high-quality result with efficient 24-hour operations, earning unanimous praise from the Douyin team and attendees.