Client: MLE 1889
Date: June 2, 2017
Location: Eiffel Tower, Paris, France

Project Overview:
After 100 days and nights of intense preparation, the MLE Super Wedding Ring New Product Launch, organized by GROUPAL, stunned audiences at the Eiffel Tower in Paris. We invited several prominent figures from the political, jewelry, and business sectors, including former presidential assistants, descendants of the Eiffel family, and officials from the Eiffel Committee, to witness this breathtaking jewelry launch. Virginie Coupérie-Eiffel, the fourth-generation descendant of Gustave Eiffel, expressed her astonishment at the luxury from the East showcased in this event.