Client: Bank of China (BOC)
Date: July 1, 2015
Location: Brussels, Belgium

Project Overview:
On July 1, 2015, the 10th China-EU Business Summit was held in the capital of Belgium, Brussels. Chinese Premier Li Keqiang and European Commission President Jean-Claude Juncker attended the summit and delivered important speeches. Nearly 400 representatives from the business communities of China and the EU participated in the summit, engaging in discussions and exchanges on the theme of “Creating a New Future for China-EU Partnership.” Keynote speeches were also delivered by prominent figures such as Marcegaglia, Chair of BusinessEurope, Joerg Wuttke, President of the EU Chamber of Commerce in China, George Yeo, Chairman of Kerry Logistics, Tian Guoli, Chairman of Bank of China, Sam Walsh, CEO of Rio Tinto, and Thierry Déau, CEO of Meridiam. GROUPAL was responsible for business reception and public relations coordination for the financial group representatives at the summit, providing crucial support for its successful execution.