The Inaugural Ceremony of the Great Wall International UnionPay Dual Currency Debit Card

Client: Bank of China and UnionPay
Date: December 12th, 2018
Location: Le Pavillon Dauphine Saint Clair, France
Place du Maréchal de Lattre de Tassigny, 75116 Paris

Project Overview:
GROUPAL had the honor to participate in the inaugural ceremony of the Great Wall International UnionPay Dual Currency Debit Card, hosted by the Bank of China and UnionPay. This card leverages the UnionPay global clearing network to provide dual-currency financial services in euros and renminbi for cross-border customers. Designed with “Chinese red” as the primary color, the card also incorporates iconic elements such as the Great Wall and the Eiffel Tower, highlighting its service offerings for customers from both China and France. Cardholders can enjoy various benefits including exemption from currency conversion fees and free ATM withdrawals within China. The inaugural ceremony attracted over 150 representatives from the financial and business sectors of China and France. Our team had the privilege to participate and manage the ceremony segment of the event, receiving continuous praise from the attendees.

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