Client: Honor
Date: September 19, 2022
Location: Les Jardins du Pont Neuf, Paris, France

Project Overview:
GROUPAL successfully organized the Honor 70 France smartphone launch event. We themed the event around street culture, showcasing the dynamic and youthful lifestyle associated with HONOR. The location was chosen on the Seine River, allowing passersby and river cruisers to catch a glimpse of the charm of the Honor brand. The event incorporated various elements of street culture, including street food, street dance performances, impromptu graffiti, live makeup, and more. These elements seamlessly complemented the essence of the Honor 70 smartphone, earning unanimous praise from the attendees.